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New Branding Book - Living Brands

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chrisfarmer
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New Branding Book - Living Brands

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Living Brands, of Brands and How They Come to Life
Published Dec 2021 by komshe.com, Chris Farmer

This book addresses those hard-to-answer questions that lead many brand managers to change careers,

Living Brands takes a no-nonsense view of what brands are, what they mean to us, and why we need them so much.

The brand is a living thing. It is an entity endowed with all of the attributes of a human being. It has a personality, character, attitudes, and feelings. And we give our brands all this and more.

LIVING BRANDS tells the stories and how they came to be, but it is also helpful in creating or updating a new or existing brand!

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