Re: seeking ideas re marketing a nonfiction book intended for authors, law students, and general public
Hey, there are soo many ways to promote and market your non-fiction book. But the number one way I always try to suggest is to start getting testimonials from your peers! Ask professors for a testimonial- this will instantly gain trust with your target reader. Plus the professor may like your book so much that they recommend it to their students.
I also wrote a guide on social media strategies/tactics that you may find useful in promoting your book. You can find it here: http://www.talkplustell.com/the-ultimat ... guidebook/