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Marketing A Book

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JeremyBenson
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Marketing A Book

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Sharing a section from my new title 'Philosophies of Self-Publishing: Better Business'

Marketing A Book

The way a book is marketed will directly effect its potential sales numbers. The best tactic is to give away some of the most awesome plot details, while leaving the reader wanting more. Never give away the ending unless you have a good reason for doing so. I've written a blog post recently about writing an epic ending filled with plot intriguing details and using it as a marketing ploy to get readers interested in reading the story to see what could possibly lead to such an epic ending. Using this technique could be a lot like playing with fire, as it would have to be done with extreme caution and written to perfection while having a proper marketing strategy in mind during the process. It could be a tricky venture, but if pulled off successfully, it would be one worth taking on.

The age old method of marketing, and the method that has been working great throughout the years of publishing, is to give away details, raise questions, and leave the readers wanting more. It's a good idea to leave your back of book blurb on a cliff hanger, and allude to the most intriguing points in the plot without giving away the entire story. This classic method of marketing has left readers intrigued with the story's plot and wanting to explore the pages to experience the great tale inside.

Another important facet of marketing a book is a video trailer. This is usually a video set to music that is perfectly played for the entire tone, and feel, of the book itself. A cover should be shown at least once, so be sure that it appears at either the beginning or end of the production. A great trailer should tell the story much in the way that the back of a book would read, but with fewer details. It should contain plot information, raise questions in the readers minds, and should effectively work towards making them want to buy the product. Always make sure that the music is professional and easy to listen to. Music is subjective, so make sure that you're not using the least pleasing music of its genre. It may be a good idea to get a couple of friends to listen to suggested tunes and see which one pleases them most.

Powerful Marketing Tips
  1. Introduce powerful points in the plot without giving away all the detail.
  2. Use the best music you can possibly find for the trailer.
  3. Have an amazing cover, as people most generally do judge a book by its cover.
  4. Set the perfect price. If the price is too high people wont pay, and if it's too low it looks cheap.
  5. Raise questions in the reader's minds that will beg to be answered.
  6. Make sure that marketing makes the reader want to obtain to the material with out actually glaring the fact that you want a sale in the actual marketing material. This is an art form.
  7. Always brag up the work with details that make the piece seem as awesome as it is, and never use terms that downplay the materials worth. Don't over exaggerate beyond the materials means, but be sure to include every honest reason why the book is awesome.
  8. Don't lie.
Bad Marketing Habits
  • Never make the material seem bad, or unworthy of a read. This can be done by using terms like “sort of, kind of, might be, and maybe” or any other weak terminology that will downplay the materials worth.
  • Never be dishonest. If you can't construct a sentence, and your work has more holes than a pair of crocks, don't create trailers and marketing material that will lead readers to believe they're going to get the next Twilight, Star Wars, or mega fiction hit. This is a dishonest scam.
  • Avoid seeming desperate at all times. Remember you don't have to sell a book, you want to. Love your books, write them well, and let honest marketing do the trick.
  • Don't beg people to read your material. This often flicks a negative switch in a viewers minds, and will most often produce the opposite result that you're looking for. Allow great marketing material to interest them in reading the content, not overwhelming feelings of desperate need.
Check out 'Philosophies of Self-Publishing: Better Business' a truly unique read for self-publishing enthusiasts.
Amazon USA
Amazon Canada
Also my site:
http://www.jeremy-benson.com
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