When I first read the description of this book, I expected to disagree with much of it because it sounded as if it was going to paint us as irrational beings.DWill wrote: If you accept that much of our behavior in the economic sphere isn't rational (and I think I do), does that mean that, overall, we aren't rational? I'm not sure about that.
I never got that impression from the book, though, for Ariely never seems to portray the irrational decisions as unintelligible. The thinking (and the word rationality could be used there) behind the irrational choices is something I always felt I could understand. Even if I often felt it played into my mindset to a lesser degree, I at least knew that I've been somewhere close to that.
Then again, I'm sure there's also some arrogance involved in reading about the experiment from the outside to say, 'Well I'd never be that foolish.'
So I don't think the research is ever meant to paint us as irrational beings, just to remind us to be more rational and analytical about somethings, such as those annoyingly FREE! products.