Oh, I have heard of it, I just don't don't like merchandise peddled here, regardless of what culture or subculture it belongs to.
Why do you think this type of clothing is so popular in Japan? Do you think this type of fashion branches off from the Geisha? Geishas wear clothing that is feminine and demure, but this clothing is considered provocative, and attractive to men in Japan. Women wearing this type of "Lolita" apparel, from the Wiki link you provided, state that attracting men is not the reason for wearing this type of clothing. What do you think the underlying reason is? There have been many "subcultures" in dressing over the years. Gothic, punk, bohemian, and those wearing Nehru jackets, etc., but each subculture is making a statement. What statement do you think is being made by wearing Lolita clothing?
And who the hell wears pencil skirts with flats? Ewww! Yes, running for buses in NYC I can see, but as a general rule, Ewwwww!
Yes, and it was revived a few days ago.
Wait a second, isn't it hot in GA? Aren't you seeing a lot of sun dresses? Or, are you missing those full length dresses, covering the ankles, arms and the décolleté from 18th century literature?

Actually, maybe you are missing those full length dresses from the 18th and 19th centuries. Skinny waists and accentuated bosoms were trendy during those periods.